labrador

Woofz app is equally
science-based and
love-based heart

Doing things
the Woofz way

All training in the Woofz app is based on positive reinforcement and aligned with LIMA principles. Relying on the most recent research we help humans and dogs build harmonious relationships, with no place for fear or frustration. We want both humans and their furry friends to enjoy their time together and leave behind behavior issues once and for all
app screen

Professional cynologists aboard

We’ve teamed up with pro cynologists, so you get access to personalized expert advice whenever needed.
expert photo

Frederica Caneiro

A certified dog trainer with years of professional experience, Frederica relies on
positive reinforcement and specializes in tackling aggression problems. In addition
to general dog training and her canine behavior science education, she’s
participated in numerous webinars and courses. Frederica is also a founder of the
Academy of Modern Training for Dogs and Families.
“In my practice, I rely exclusively on positive reinforcement methods and
years of experience, my methods have proved to not only be the most
dog-friendly, but also the most effective approach to training.”

Matthew Smolich

A certified American Kennel Club Cynologist with years of experience in Dog Training not only as a trainer but also as a District Mentor for the other Dog Training Instructors. As a Lead Dog Trainer and a Mentor at the Petco Dog Training Program, Matthew worked basic and advanced training, following LIMA principles. Now Matthew advances own Company Pawsitive Experts into Advanced Behavioral Modifications, Dog Aggression, Trick Training, and Basic Obedience Training. Approved and certified as a Canine Good Citizen Evaluator and Trick Trainer.
“Years of experience helped me learn that dogs of all breeds and ages
can be taught with consistency, dedication, and patience.”
expert photo
expert photo

Annie-Mae Levy

Qualified as a dog trainer about 5 years ago and went on to complete a 4-year Bachelor of Science Degree in Animal Behavior at Exeter University. Annie-Mae has trained thousands of dogs with behavioral problems ranging from aggression to severe separation anxiety.
“My primary purpose is to bring peace back into the house, to make you
LOVE your dog, and look forward to a stronger relationship.”

Ela Brumm

Ela, a CPDT-KA certified trainer in Behavior Science and Canine psychology, advocates force-free training methods. With numerous certifications, including Pet First Aid Safety and Pet CPR, she’s been training dogs in Southern California since 2014. Continuing her education under behaviorist James O’Heare, she promotes compassionate training techniques.
“As a dog trainer, I find Woofz to be an effective tool for pet owners looking to improve their training skills.”
expert photo
expert photo

Shannon Kenny

Shannon is a CPDT-KA certified trainer with over 4 years of experience working with hundreds of dog owners. She is passionate about advocating for force-free and fear-free training methods to strengthen the human-canine bond. Shannon graduated from the Karen Pryor Academy and holds a certification as a Fear Free Animal Trainer.
“Dog training isn’t just about teaching commands—it’s about building a bond through trust and communication. I am dedicated to using only force-free methods to empower dogs and their humans to enjoy learning together.”

Interested in collaboration?

As Woofz continues to grow and conquer the hearts of humans and dogs alike, we’re looking for more cynologists to join us. Is that you?CONTACT US