Woofz app is equally
science-based and
love-based 
Doing things
the Woofz way
All training in the Woofz app is based on positive reinforcement and aligned with LIMA principles. Relying on the most recent research we help humans and dogs build harmonious relationships, with no place for fear or frustration. We want both humans and their furry friends to enjoy their time together and leave behind behavior issues once and for all
Professional cynologists aboard
We’ve teamed up with pro cynologists, so you get access to personalized expert advice whenever needed.
Frederica Caneiro
A certified dog trainer with years of professional experience, Frederica relies onpositive reinforcement and specializes in tackling aggression problems. In addition
to general dog training and her canine behavior science education, she’s
participated in numerous webinars and courses. Frederica is also a founder of the
Academy of Modern Training for Dogs and Families.“In my practice, I rely exclusively on positive reinforcement methods and
years of experience, my methods have proved to not only be the most
dog-friendly, but also the most effective approach to training.”
Matthew Smolich
A certified American Kennel Club Cynologist with years of experience in Dog Training not only as a trainer but also as a District Mentor for the other Dog Training Instructors. As a Lead Dog Trainer and a Mentor at the Petco Dog Training Program, Matthew worked basic and advanced training, following LIMA principles. Now Matthew advances own Company Pawsitive Experts into Advanced Behavioral Modifications, Dog Aggression, Trick Training, and Basic Obedience Training. Approved and certified as a Canine Good Citizen Evaluator and Trick Trainer.“Years of experience helped me learn that dogs of all breeds and agescan be taught with consistency, dedication, and patience.”
Annie-Mae Levy
Qualified as a dog trainer about 5 years ago and went on to complete a 4-year Bachelor of Science Degree in Animal Behavior at Exeter University. Annie-Mae has trained thousands of dogs with behavioral problems ranging from aggression to severe separation anxiety.“My primary purpose is to bring peace back into the house, to make youLOVE your dog, and look forward to a stronger relationship.”
Ela Brumm
Ela, a CPDT-KA certified trainer in Behavior Science and Canine psychology, advocates force-free training methods. With numerous certifications, including Pet First Aid Safety and Pet CPR, she’s been training dogs in Southern California since 2014. Continuing her education under behaviorist James O’Heare, she promotes compassionate training techniques.“My primary purpose is to bring peace back into the house, to make you LOVE your dog, and look forward to a stronger relationship.”